Advertising Agency: Marcel, Paris, France
Creative director/Copywriter: Frederic Temin
Art directors: Nicolas Chauvin, Romin Favre
Photographer: Terry Richardson
This Diesel campaign from 2007 is for sure one of the most famous campaign about Global Warming even if the target is not exactly environmentalist but commercially related to the famous fashion brand. This is just the proof that the campaign has worked and the idea was succesful.
Creatives focused on people and places, claiming in their video that “GLOBAL WARMING CAN'T STOP OUR LIVES” and so people is set in environmentes deeply changed but the rising temperature: Paris became a tropical jungle… "Ara" macaws replace the pigeons in the squares of Venice , Antarctica ocean becomes warm, London is just a little island, just skyscrapers and Corcovado outcrops from the sea in NY and Rio , China Great Wall is now surrounded by the desert, Mt. Rushmore is a tropical paradise…