Advertising Agency: Ponto de Criação / fluor, São Paulo, Brazil
Creative Director / Copywriter: Guto Araki
Art Director: Reinaldo Pina
Illustrator: Tribbo Post
Photographer: Ricardo Carvalho
Audio: Comando-S
Aired: January 2009

Given human inclination not to feel involved by problems until problems enter directly into their own possessione, I think this ad it's very clever.