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This is a nice campaign called "Store the impossible" to promote Sony Micro Vaults. You have to click and enlarge the pictures otherwise it's difficult to spot the squid or the frog and their funny faces.


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The campaign have been awarded with Clio 2008 Print Bronze and Cannes Lions 2008 Press Silver awards.

Advertising Agency: Promoseven, Dubai, UAE
Creative Director / Copywriter: Ali Ali
Art Director: George Azmy
Illustrator/3D: Furia
Photographer: Jaime Mandelbaum

The campaign features also a rat that swallowed an elephant... it's not water-related but I can't leave it outside!


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