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This is a very imaginative advertising campaign, realized by Saatchi & Saatchi for Quicksilver blue-jeans line "Deep Blue".
Advertising Agency: Saatchi & Saatchi, Copenhagen, Denmark
Creative Director: Simon Wooller
Art Directors / Copywriters: Rasmus Petersen, Lasse Bækbo Hinke
Post Production: Morten Meldgaard, Utopia Design
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If you are interested in fishes and other creatures of the deep (in their authentic appearance, without the fashionable jeansy style..) check this post:
Creatures from the Abyss