Yet another truly inspired global warming awareness campaign.
We are drowning. Rescue us from global warming.
Advertising Agency: Daehong Communications, Seoul, S.Korea
Art Director: Kim, Junghwa
Copywriter: Lee, Kikwan
Illustrator: Lee, Juyong
Published: March 2008
This time its the turn of Green Korea, an organization for the protection and conservation of the environment. The idea of human shaped island is brilliant and the realization too, the "Hand" island really resembles those fantastic rocks full of plants you can find in the Phuket area in Thailand. I find the "Face" island somehow less effective, probably because the hand is more recognizable and give a better sense of impending tragedy.
Global Warming is and has been a very hot topic for the creatives around the world.
You can see other Global Warming campaigns here:
Swimming over New York
Don't let this be our future
Stop the global warming
Global Warming Collection