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Stop climate change before it changes you.

Advertising Agency: Germaine, Antwerp, Belgium
Creative Director: André Plaisir
Art Director: Gilles Stienon
Copywriter: Geerard Van de Walle
Photographer: Christophe Gilbert
Published: January 2008


The umpteenth WWF capaign to raise awareness against the global warming. As usual it's very nice, so nice that I think that the idea could have devoleped further and other different fishmen (or squidman, octopusman, sharkman, crabman.. the possibilities are almost endless) could have been created. Don't you think?