"Tapped" is a new documentary about the bottled water industry from director Stephanie Soechtig and the producers of "Who Killed the Electric Car ?" and "I.O.U.S.A.".
I really suggest you to see it if you can (as far as I know it is hosted in just a few theaters in USA but I hope it will arrive in Europe sooner or later).
I was already aware, thanks to the efforts of Piero Angela, a famous italian science journalist, of how useless, stupid and harmful for our planet is bottled water but this movie has perfectly clarified the mechanisms that have enabled what is probably the biggest and most succesful marketing campaign of all history (together with tobacco).
First of all bottled water is a clear waste of resources; Can you imagine how much oil is wasted for the plastic bottles and how much to transport them? I've seen bottles from a very famous italian brand on sale in the USA, does it make sense? Do you think that italian water is different from the american one? It's always h2o!
Furthermore the ecological impact is terrible: only 20 percent of plastic water bottles used in the United States are recycled, and far too many of the rest probably end up in the Pacific Garbage Patch (I've written a post about it here).
It’s an incredible waste of money for consumers, who pay more than the price of gasoline for water that’s marketed as “pure,” but in reality is largely unregulated, full of harmful toxins like BPA, and far less safe for drinking than free tap water. (In fact, 40 percent of the time, bottled water is nothing but municipal tap water, freed from the government oversight that keeps it safe.)

Take a look at the movie trailer and reflect about the senselessness of bottled water!



"Tapped" has a film’s official website and there’s also a Facebook page