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Life revolves around the sun. Use Sundown.

Agency: DDB, Brasil
Creative Director: Sergio Valente, Julio Andery
Art director: Denis Kakazu
Copywriter: Aricio Fortes
Photographer: Platinum

Beautiful campaign for Johnson & Johnson. The visual impact is amazing...


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Frozen Soap  Bubbles
Frozen Soap Bubble

Have you ever thought about freezing soap bubbles? Skipweasel did it and he not only managed to freeze them but also succeeded in taking pictures of these little wonders!
It was about -5°C and very still. He and his brothers had to blow the bubbles with a toy electric bubble blower (using breath made them too warm to freeze before they hit the ground) upwards enough that they have time to freeze on the way down.

Frozen Soap  Bubbles
The texture of the surface is amazing, like an incredibly fragile arabesque.

Frozen Soap  Bubbles
The moment of the freezing

The most amazing part is that he actually managed to catch the exact instant when one bubble explode:

Frozen Soap  Bubbles
A bubble exploding in glass-like fragments.. Weird! isn't it?

Click here to see other pictures.

All the pictures are copyrighted by their author.
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http://www.thesmokinggun.com

It seems more a nightmare than reality but it actualy happened yesterday in Vail, Colorado. A skier a was left dangling upside down and pantsless from a chairlift last Thursday morning. It appears that the chairlift's fold-down seat was somehow not in the lowered position, which caused the man to partially fall through the resulting gap. His right ski got jammed in the ascending chairlift, and that kept him upended since his boot never dislodged from its binding. The exposed skier was stuck for about 15 minutes before Vail personnel backed the lift up and successfully dislodged the unidentified man from the four-seat chair.
Could you really imagine something more embarrassing ?!?

Source


http://www.thesmokinggun.com


http://www.thesmokinggun.com


http://www.thesmokinggun.com


http://www.thesmokinggun.com
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Children At Risk Foundation – CARF (www.carfweb.net)
Brothers Gidelvan, 12, and Geovanni, 11, and other childrens of the Hummingbird Center are enjoying their vacations time!

I've stumbled across these pictures via Flickr and I think they just speak for themselves... and they speak about pure joy, and that particular freedom of playing in the mud that have lucky childre.
And those children do are lucky. They are infact guests of the Hummingbird Center of the CARF, the CHILDREN AT RISK FOUNDATION, an organization aimed to defend the rights of the street children of Brazil and offering them a dignified and definitive solution so that they could live and grow within a family-oriented context and healthy social environment.


Children At Risk Foundation – CARF (www.carfweb.net)

Children At Risk Foundation – CARF (www.carfweb.net)

Children At Risk Foundation – CARF (www.carfweb.net)
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freezing baths
A member of the "Optimalist" heath club hacks a hole into the ice covering a canal near the village of Viazynka, Belarus on December 28, 2008. The club promotes a healthy way of living, encouraging its members to spend most of their free time in the countryside. (REUTERS/Vasily Fedosenko)

Sometimes it's for religious ceremonies, other times it's for being part of an healthy club. Sometimes it's to celebrate Christmas and other times for the New Year's Day. Sometimes they're just too drunk and sometimes it's just because it's getting more and more trendy.
Whatever would be the reason people are getting crazy with having freezing baths.
I feel cold just watching these photos. Enjoy this teeth-chattering gallery :

freezing baths
A winter swimmer jumps into icy water during early morning at a park in Shenyang, Liaoning province December 6, 2008. REUTERS/Sheng Li

freezing baths
Aaron Sadler wears a large balloon on his head as he prepares to take part in the 89th annual Polar Bear Swim in Vancouver, British Columbia January 1, 2009. REUTERS/Andy Clark

freezing baths
Part of 2,700 swimmers take part in the New Year's Day Winter Swimming Gala to celebrate the coming of 2009 at a beach in Hong Kong January 1, 2009.REUTERS/Bobby Yip

freezing baths
Members of a local ice swimmers club roll around in snow after taking a dive in the Yenisei river in the Siberian city of Krasnoyarsk, December 14, 2008. REUTERS/Ilya Naymushin

freezing baths
A participant in the 71st "Coupe de Noel" Christmas swimming is pictured getting out of Lake Geneva December 14, 2008. REUTERS/Valentin Flauraud

freezing baths
A member of Berlin's ice swimming club "Berliner Seehunde" (Berlin seals) takes a dip in Orankesee lake in Berlin December 25, 2008. REUTERS/Fabrizio Bensch

freezing baths
A winter swimmer jumps into icy water during early morning at a park in Shenyang, Liaoning province December 13, 2008. REUTERS/Sheng Li

freezing baths
A winter swimmer jumps into the icy water of Songgua River in Harbin, Heilongjiang province December 24, 2008. REUTERS/Sheng Li

freezing baths
Traditional Dive in the Tiber river, Rome, on New Year's Day

freezing baths
Nam Nguyen climbs an ice-encrusted ladder out of Lake Minnetonka during the 19th annual On it and In It Lake Minnetonka Ice Dive in Excelsior, Minnesota, Thursday, Jan. 1, 2009. With morning temperatures in the teens, event organizers said more than 900 people plunged into the 31-degree waters to greet the new year. (AP Photo/St. Paul Pioneer Press, Richard Marshall)

freezing baths
Having a bath in an icy lake in Berlin on New Year's Day (AP)

freezing baths
A man swims in a frozen swimming pool in Changzhi, Shanxi province, China on January 3, 2009. (REUTERS/Stringer)

freezing baths
A winter swimmer jumps into icy water amid snowfall at a park in Shenyang, Liaoning province December 27, 2008. REUTERS/Stringer

freezing baths
A member of Berlin's ice swimming club "Berliner Seehunde" (Berlin seals) takes a dip in Orankesee lake in Berlin December 25, 2008. Several members of the swimming club met for their traditional Christmas ice swimming session. REUTERS/Fabrizio Bensch

freezing baths
A swimmer dressed as batman runs out of water during the 89th annual Polar Bear Swim in Vancouver, British Columbia January 1, 2009. REUTERS/Andy Clark

freezing baths
A winter swimmer swims in icy water during early morning at a park in Shenyang, Liaoning province, December 13, 2008. REUTERS/Sheng Li

freezing baths
Gerhard Pyper and his new bride Jan in the waters of English Bay after taking part in the 89th annual Polar Bear Swim in Vancouver, British Columbia January 1, 2009. The couple celebrated their wedding the night before with a cold swim in the bay. REUTERS/Andy Clark

freezing baths
New Year's Day at Carcavelos beach, Lisbon (Epa)

freezing baths
New Year's Day in the Lake Geneva, Switzerland (EPA)
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Yet another truly inspired global warming awareness campaign.

We are drowning. Rescue us from global warming.

Advertising Agency: Daehong Communications, Seoul, S.Korea
Art Director: Kim, Junghwa
Copywriter: Lee, Kikwan
Illustrator: Lee, Juyong
Published: March 2008

Click on the images to see larger versions and appreciate the great digital work.

This time its the turn of Green Korea, an organization for the protection and conservation of the environment. The idea of human shaped island is brilliant and the realization too, the "Hand" island really resembles those fantastic rocks full of plants you can find in the Phuket area in Thailand. I find the "Face" island somehow less effective, probably because the hand is more recognizable and give a better sense of impending tragedy.



Global Warming is and has been a very hot topic for the creatives around the world.
You can see other Global Warming campaigns here:

Swimming over New York
Don't let this be our future
Stop the global warming
Global Warming Collection
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Ski Jumping World Cup
The ski jump and the village of Oberstdorf are reflected in the goggles of Japanese ski jumper Noriaki Kasai during the practice for the first event of the 4-hills ski jumping tournament in the southern German winter sport resort of Oberstdorf, December 28, 2008. (REUTERS/Kai Pfaffenbach)

Ski Jumping is an amazing spectacular soprt you have to see with your own eyes to believe. Televsion footage really fails in giving the idea of what these athletes are able to do (Top jumpers can achieve jumps of about 140 meters).
This gallery picks up some of the best shots from the current Ski Jumping World Cup.

Ski Jumping World Cup
Austria's Markus Eggenhoffer soars through the air during the ski jumping FIS World Cup competition, on December 21, 2008 in Engelberg, Switzerland. Austria's Gregor Schlierenzauer won ahead of Austria's Wolgang Loitzl and Switzerland's Simon Amman. (NICHOLAS RATZENBOECK/AFP/Getty Images)

Ski Jumping World Cup
A ski jumper takes a run during a practice session during the summer FIS Grand Prix in Ski Jumping in Zakopane, Poland back on August 29th, 2008. (REUTERS/Kacper Pempel)

Ski Jumping World Cup
Germany's Martin Schmitt lands during the second event of the four-hills ski jumping tournament in the southern German winter sport resort of Garmisch-Partenkirchen, January 1, 2009. (REUTERS/Dominic Ebenbichler)

Ski Jumping World Cup
Austria's Wolfgang Loitzl soars over thousands of spectators during the first event of the four-hills ski jumping tournament in the southern German winter sport resort of Oberstdorf, December 29, 2008. (REUTERS/Kai Pfaffenbach)

Ski Jumping World Cup
Norway's Roar Ljoekelsoey competes during the world Cup ski jumping on November 29, 2008 in Kuusamo-Ruka, Finland. (OLIVIER MORIN/AFP/Getty Images)

Ski Jumping World Cup
Switzerland's ski jumping World Cup overall leader Simon Ammann soars through the air during the qualification for the first event of the 4-hills ski jumping tournament in the southern German winter sport resort of Oberstdorf, December 28, 2008. (REUTERS/Kai Pfaffenbach)

Ski Jumping World Cup
Simon Ammann from Switzerland soars through the air during the first event of the four-hills ski jumping tournament in Oberstdorf, Germany on December 29, 2008. (REUTERS/Michael Dalder)

Ski Jumping World Cup
Austria's Gregor Schlierenzauer speeds down the ski jump during the practice for the first event of the 4-hills ski jumping tournament in the southern German winter sport resort of Oberstdorf, December 28, 2008. (REUTERS/Kai Pfaffenbach)


Ski Jumping World Cup
An unidentified athlete prepares for his jump during the practice of the first event of the four-hills ski jumping tournament in Oberstdorf, December 28, 2008. (REUTERS/Kai Pfaffenbach)

Ski Jumping World Cup
Austria's Thomas Morgenstern performs during the qualifying run of the World Cup Ski jumping HS 142 (hill size 142 meters) on November 27, 2008, in Kuusamo-Ruka, Finland. (OLIVIER MORIN/AFP/Getty Images)

Ski Jumping World Cup
Switzerland's Andreas Kuettel speeds down the ski-jump during his first round jump at New Year's stage of the Four Hills Tournament in Garmisch-Partenkirchen, Germany, Thursday, Jan. 1, 2009. (AP Photo/KEYSTONE/Peter Klaunzer)

To view more pictures visit the complete gallery @ THE BIG PICTURE


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Advertising Agency: KNSK, Hamburg, Germany
Creative Director: Tim Krink
Illustrators: Sven Schröder, Eike Braselmann
Production Company: Deli Pictures
Director: Michael Reissinger
Aired: November 2008


Ahah I can't stop laughing... really.
Now that's a short but effective commercial... isn't it? Great idea.
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